The layout design in mobile typography significantly affects the way you can engage your viewers to your graphic layout. The main objective in mobile typography is to produce results that will make a mobile user drawn closer to the message that you want to communicate with them. Your graphic layout, design, contrast and text size are among the important aspects in mobile typography that you need to give valuable consideration.
The greatest challenge in mobile typography is perhaps the restricted size of the mobile screen. It is therefore essential to make a wise approach in terms of the kind of typography design for mobile viewing with particular attention on these aspects in order to engage mobile users better.
Improving legibility of texts – making your texts legible for mobile viewing
Texts must be legible enough to enhance its readability to mobile users. You can engage your readers better when you are able to provide legible texts within a restricted mobile display.
There are important elements in your text typeface which includes the cap height, x-height, baseline, and descender line that can influence the legibility of your texts. Use the baseline as your guide where the main body of text should lie. Some letters like g, q, and j may go beyond this line. The cap height is generally the distance from the baseline to the descender line. This will determine the font size that you want for your text. The x-height should be optimally 65% to 80% of the cap height in order to best fit within a small screen mobile.
The descender line is that part extending past the baseline which should not exceed 20% of the cap height. Considering this rule will help you create an ideal text size that will be viewable in a mobile screen better.
Keeping an eye on your contrast – improving readability on a mobile screen
The contrast rule applied in web designing is just the same when applied in mobile typography. Using dark background and using dark color for your text is a big no and you need to learn how to make the necessary adjustment that will optimize mobile viewing better such as using darker font color on a lighter background and vice versa.
The screen visibility on a mobile is quite limited and it is always best to use lighter background in order to provide a cleaner interface where to display your text clearly. It is essential to use a good contrast in mobile typography design because this is essential to improve your reader’s viewing on a smaller mobile display.
Spacing in mobile typography – the essentials
The space between words is an essential mobile typography consideration. Words that are displayed too compact together may distort the view of your reader especially on a smaller screened device. The readability of your words plays a crucial part of your typography design for mobile viewing and your aim should be one that will give adequate space in order to give a break on the words for better reading.
Using padding and margins on a whole paragraph will make them clearly separated from the other paragraphs and to the rest of the page for a better view. Allowing your entire content with the texts to be read in a single paragraph can be exhausting to your reader. Giving them some breaks by using spaces will allow the reader to take a rest while reading texts and it also gives a more solid readability effect on your texts too. Choosing the most appropriate font will also affect your space issues in mobile typography. Arial, Sans Serif and Times New Roman fonts come highly recommended. These fonts provide better readability to your readers because each word is optimally spaced which enhances the legibility of your texts.
The guest post is from Stacy Carter, web developer and guest poster. She writes for Cell Phone Spy site for 2 years. She is good at web design and article writing. She works at technology, seo and marketing niches.